Mario Lorenzin is a renowned Italian barber and grooming expert. He was born in 1949; one of eight siblings. He joined his first barbershop at the age of eleven. Over the years until he opened his first barbershop in 1965, he investigated the fascinating hair-care properties of the ‘Radicchio’ plant. After years of trials and testing, the range was finally perfected in the 1980’s and sales have grown ever since. His men’s range includes shampoo, strengthening shampoo and -of course - his special ‘Radicchio’ hair lotion.